Lestari, Dyah Aring Hepiana and Ismono, R Hanung and Sayekti, Wuryaningsih Dwi (2017) KEPUASAN KONSUMEN BERAS SIGER DI PROVINSI LAMPUNG*). In: Seminar Nasional dan Rapat Tahunan Dekan Bidang Ilmu Pertanian BKS PTN Wilayah Barat di Pangkalpinang, 20 Juli 2017, Pangkalpinang. (Submitted)

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Abstract

ABSTRACT This study aims to analyze beras siger consumer satisfaction and attributes that consumers expect to be improved by beras siger agroindustry. The research was conducted by survey method. The location of research is determined in Tulang Bawang, Metro, and South Lampung because in those three areas there is beras siger agroindustry which produces yellow beras siger. The size of consumer respondents is 74 people taken with convinience sampling technique. Data were analyzed by CSI and IPA method. The results showed that: (1) Consumer of beras siger was satisfied with the value of CSI of 77.12 percent. (2) There is no attribute of beras siger that should be improved, but there are attributes that need to be maintained by beras siger agroindustry that is color, flavor, fragrance, nutrient content, texture, and price. Keywords: beras siger attribute, consumer satisfaction

Item Type: Conference or Workshop Item (Speech)
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: DYAH ARING
Date Deposited: 15 Feb 2018 04:13
Last Modified: 15 Feb 2018 04:13
URI: http://repository.lppm.unila.ac.id/id/eprint/5884

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