Dr, Sunaryo (2017) INTERNATIONAL CONFERENCE. In: Dies Natalis Unila 2017, 18-20 september 2017, Universitas Lampung. (Unpublished)

SHIELD_Sunaryo and I Ketut Dharma Putra Yoga_THE ROLE OF CREATING SHARED VALUE (CSV) ....pdf

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This research was aimed atinvestigating the strategy of Creating Shared Value (CSV) in order to enforce social justice for stakeholder. This research was conducted through socio-legal approach and descriptive-qualitative method. The results show that, CSV is the ideal business strategy approachto enforce social justice for stakeholder by involving societies on the development of business, CSV is a development of Corporate Social Responsibility (CSR). The concept of CSV, which emphasizes the importance of incorporating social problems and needs in the practice of business strategy. CSV transforms into a concept that requires the company to play a dual role, namely to create economic value and social value at the same time.The company is not only responsible for the shareholder as it has been, but it has shifted to a wider range, to the social sphere (stakeholder). Social welfare is a state where people feel comfortable, peaceful, happy, and most important is able to meet the needs of his life. To achieve the social welfare, the company must not only be able to seek as much profit as possible, but also must be balanced with sustainable community empowerment. The importance of social welfare is how society can be involved in the progress of the company around it and able to be independent to fulfill its economic life.CSV concept will provide jobs for the community and it is a way to enforce social welfare.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Creating Shared Value (CSV), Social Welfare, Stakeholder
Subjects: K Law > K Law (General)
Divisions: Fakultas Hukum (FH) > Prodi Ilmu Hukum
Depositing User: SUNARYO
Date Deposited: 17 Nov 2017 04:28
Last Modified: 17 Nov 2017 04:28
URI: http://repository.lppm.unila.ac.id/id/eprint/5849

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