sunaryo, S.H., M.H (2017) The Implementation of Corporate Social Responsibility (CSR): The Urgency of Creating Shared Value (CSV) Concept to Eradicate Poverty in Lampung Province. In: ICOLEG 2017, 4-5 september 2017, semarang.

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Abstract

This research was aimed atinvestigating the strategy of Creating Shared Value (CSV) in order to eradicate poverty. This research was conducted through sociolegal approach and descriptive-qualitative method. The results show that, CSV is the ideal business strategy approachto eradicate poverty by empowering community, CSV is a development of Corporate Social Responsibility (CSR). The program of CSR conducted by the company with the consideration to establish a harmonious relationship with the community for the common welfare. Over time, the implementation of CSR has developed into the concept of CSV, which emphasizes the importance of incorporating social problems and needs in the practice of business strategy. CSV transforms into a concept that requires the company to play a dual role, namely to create economic value and social value at the same time. Based on Local Government Rules, CSR Forum has been established in Lampung which aims to optimize the CSR program to be targeted and beneficial to the community. But in fact, CSR is still in the form of charity, philanthropy, or community development. In contrast to CSR, community empowerment in the CSV concept is carried out to optimize natural resources by providing training, coaching, andenact communities to become a business partners. Currently, business ethics is fundamental idea to gain profit and contribute to society as well. CSV concept will provide jobs for the community and it is a way to eradicate poverty.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Corporate Social Responsibility (CSR), Creating Shared Value (CSV),Eradicate Poverty
Subjects: K Law > K Law (General)
Divisions: Fakultas Hukum (FH) > Prodi Ilmu Hukum
Depositing User: SUNARYO
Date Deposited: 17 Nov 2017 04:28
Last Modified: 17 Nov 2017 04:28
URI: http://repository.lppm.unila.ac.id/id/eprint/5819

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