Rheynaldo, Gusri Wahyu and Murniati, Ktut and Firdasari, Firdasari (2024) VALUASI EKONOMI DENGAN METODE TRAVEL COST DAN KEPUASAN PENGUNJUNG OBYEK WISATA GRAND ELTY KALIANDA RESORT KABUPATEN LAMPUNG SELATAN. Jurnal Ilmu-Ilmu Agribisnis, 12 (1). pp. 90-99. ISSN 2337 7070

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Abstract

This study aims to analyze the factors that influence the frequency of tourists visit to Grand Elty Kalianda Resort, the economic value of Grand Elty Kalianda Resort, and visitors’ satisfaction related to the 4A attributes of attractions, activities, accessibility, and amenities. The research location was chosen purposively with the consideration that Grand Elty Kalianda Resort is one of the best tourist attractions in South Lampung Regency. The method used in this research was a survey involving 76 respondents. Data collection was conducted by direct interview from November 2022 to December 2022. The data analysis methods used were multiple linfear regression analysis, travel cost methods (TCM), Customer Satisfaction Index (CSI) analysis, and Importance Performance Analysis (IPA). The results showed that various factors that influence the number of visits to Grand Elty Kalianda Resort are income, travel costs, length of travel, facilities and infrastructure, and visitor satisfaction. The economic value of the Grand Elty Kalianda Resort tourist attraction is IDR 12,501,262.00 per year. While the level of visitor satisfaction related to the 4A attribute is 91.60%, indicating that visitors are very satisfied. Measurement of visitor satisfaction using the IPA method obtained satisfaction results on the beach, recreation, and photography attributes.

Item Type:	Article
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User:	KTUT MURNI
Date Deposited:	10 Jun 2024 08:29
Last Modified:	10 Jun 2024 08:29
URI:	http://repository.lppm.unila.ac.id/id/eprint/53575

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