Welly Nurul Apreliani, WNA and Tubagus, Hasanudin (2023) Agribusiness system and development strategy of lampung black pepper. AIP Conference Proceedings. ISSN 0094-243X

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Abstract

Indonesia is ranked third in terms of the world's exporters of black pepper and white pepper in 2019. Black pepper from Indonesia is known as Lampung Black Pepper which is planted in several areas in Lampung province with a planting area of 45.848 Ha and is able to produce 14.730 tons of pepper in 2019. However, the planting area and production of pepper decreased because the number of constraints on the system agribusiness pepper. The purpose of this research to identify the strengths, weaknesses, opportunities, and threats and strategize the development of black pepper in Lampung Province. The method in this research is literature study. The result of the study that the system of agribusiness pepper start from the upstream subsystem, on farm, and downstream subsystem has the strength factor in the development of Lampung Province as the center of Indonesia's black pepper producers, weakness factor is the development of technology in the process of pepper production has not been done much, the opportunity factor is the most potential export market of Lampung Black Pepper, and the threat factor of development Lampung Black Pepper is decrease the planting area and climate change. Development strategy of Lampung Black Pepper is with the development and mentoring of technology, increased value added, making demonstration plots, corporate-based regional development, and digital marketing.

Item Type:	Article
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian (FP) > Prodi Magister Ilmu Penyuluhan Pembangunan/Pemberdayaan Masyarakat
Depositing User:	Tubagus Hasanuddin
Date Deposited:	29 Jan 2024 02:18
Last Modified:	29 Jan 2024 02:18
URI:	http://repository.lppm.unila.ac.id/id/eprint/53074

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