Riyan Saputra, Muhamad and Rosanti, Novi and Murniati, Ktut (2023) VALUASI EKONOMI DAN PERSEPSI WISATAWAN TERHADAP WISATA PANTAI M BEACH DI KABUPATEN LAMPUNG SELATAN PROVINSI LAMPUNG. Jurnal Ilmu-Ilmu Agribisnis, 11 (4). pp. 243-251. ISSN 2337 7070
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Abstract
This research aims to analyze the tourist travel costs, the factors that influence the frequency of tourist visits, the economic value of tourism, and the tourists' perception of M Beach. This research used a survey with a sample of 50 M Beach tourists selected using the accidental sampling method. The travel cost method is used to analyze the economic value, and the descriptive method with a Likert scale measuring instrument is used to analyze tourist perceptions. The determination of location was carried out purposively with the consideration that M Beach has been the best-selling tourist attraction in South Lampung Regency for the last five years. The data were collected in January 2023. The results showed the average travel costs incurred by M Beach tourists were IDR146,265.24 per individual per visit, with the highest allocation of travel costs as consumption costs of 38.43 percent. The factors that influence tourists’ visits to M Beach are travel costs, distance, income, age, beach conditions, and public facilities. The total economic value of M Beach tourism is IDR10,474,348,786.00 per year. Tourists’ perception of M Beach in terms of 4A components (attraction, amenity, accessibility, and ancillary) has a positive perception with good criteria.
| Item Type: | Article |
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| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | Fakultas Pertanian (FP) > Prodi Agribisnis |
| Depositing User: | KTUT MURNI |
| Date Deposited: | 29 Nov 2023 09:15 |
| Last Modified: | 29 Nov 2023 09:15 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/52897 |
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