Rufaidah, Erlina and Haryono, Dwi and Marlina, Lina Impact of Covid 19 Towards the Sustainability of Micro, Small, and Medium-Sized Enterprises in Bandar Lampung City. Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022). ISSN 2352-5398

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Abstract

ampung Province’s economic growth during COVID-19 has decreased by 1.67%. Nite that Bandar Lampung City as an economic center in Lampung Province has many Micro, Small, and Medium-Sized Enterprises (MSMEs) which are certainly affected, especially production and income. The purpose of the study is to analyze the impact of Covid 19 on business performance and determine the survival strategy of MSME actors in Bandar Lampung City during Covid 19. The research method used in this study is a survey method. Then, the respondents are MSME actors totaling 47 people. Determination of respondents is performed intentionally (purposive sampling) by taking into account the location of the business. The analytical method used is descriptive quantitative. The results show that (1) there are a significant change in the amount of production and income, especially in the type of small and medium enterprises, which is around 50%. The decline in revenue is due to the COVID-19 pandemic which causes a decrease in the number of buyers due to activity restrictions. (2) The strategy to survive during the pandemic is to keep producing but reduce the amount of production to 50 – 80. In addition to selling at their usual place of marketing, business actors also travel around the location of people’s homes and utilize the technology of online application services (such as Go-food and Grab-food) and Whatsapp

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User:	S.P., M.Si LINA MARLINA
Date Deposited:	22 May 2023 01:06
Last Modified:	22 May 2023 01:06
URI:	http://repository.lppm.unila.ac.id/id/eprint/51934

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