Oktiani, Hestin and Gunawibawa, Eka Yuda Internet and Women of Small Business Actors Processed by Catfish in Rural: Dilemma of Opportunities and Gaps in Digital Literacy. UNILA. (Unpublished)
|
Text
ARTIKEL UMKM SEMINAR.pdf Download (1MB) | Preview |
Abstract
This article describes the marketing strategy carried out by IMK Abon Lele in Pagelaran District, Pringsewu Regency. Abon Lele (Catfish floss) is a product from the freshwater fishing industry in Pagelaran sub-district. The fishing industry in that area is the second largest contributor to GRDP after agriculture. To describe the condition of the marketing strategy carried out by IMK Abon Lele using a qualitative approach by measuring several aspects, namely the digital-internet strategy and brand awareness of the two catfish floss producers Erwinda and Bonile. The result showed that the use of digital marketing strategies using internet media had not been carried out by the two producers due to the low ability of technology skills to carry out digital marketing. The marketing strategy that had been carried out so far was only direct marketing from the surrounding environment and participating in the Pringsewu Expo which was currently difficult to do in the midst of the Covid-19 pandemic.
| Item Type: | Other |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Komunikasi |
| Depositing User: | Mrs. HESTIN OKTIANI |
| Date Deposited: | 17 May 2023 01:27 |
| Last Modified: | 17 May 2023 01:27 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/51727 |
Actions (login required)
 |
View Item |