DWI PUTRI, ARLITHA and Hudoyo, Agus and Murniati, Ktut (2022) ANALISIS KINERJA ATRIBUT PELAYANAN PADA RESTORAN KENTUCKY FRIED CHICKEN(KFC) DI KABUPATEN PRINGSEWU. Jurnal Ilmu-Ilmu Agribisnis, 10 (4). pp. 396-403. ISSN 2337 7070
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Abstract
This study aims to analyze the services attributes of the Kentucky fried chicken (KFC) fast food restaurant in Pringsewu Regency that need to be retained and upgraded of their performance. This study used a survey method and was conducted by interviewing on 22 types of attributes to 60 consumers using a questionnaire. Determination of the sample is done by probabilistic sampling technique and the analytical method used questionnaire analysis using Validity Test, Reliability Test and data analysis using Important Performance Analysis (IPA). Each attribute is assessed by the level of importance and performance by consumers using a Likert scale of 1-7. The results of the importance and performance scores of each attribute are then processed and entered into a Cartesian diagram which is divided into four quadrants. This study shows that of the 22 attributes studied, there are 13 types of attributes that are considered important and 9 attributes are considered to have satisfactory performance. The types of performance attributes that need to be retained are the taste of food, speed of service, cleanliness of the premises, employee friendliness, security, employee understanding of the product, comfort of the premises, availability of parking spaces, and availability of seats. The types of attributes that must be upgraded in service performance are price, toilet cleanliness, availability of a prayer room, and availability of air conditioning.
| Item Type: | Article |
|---|---|
| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | Fakultas Pertanian (FP) > Prodi Agribisnis |
| Depositing User: | KTUT MURNI |
| Date Deposited: | 04 May 2023 01:37 |
| Last Modified: | 04 May 2023 01:37 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/51033 |
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