Bursan, Rinaldi and wiryawan, driya and Jimad, Habibullah and Listiana, Indah and riantini, maya and Yanfika, Helvi and widyastuti, diana and Mutholib, Abdul and Adipathy, Dina Arini (2022) SIMILARITY Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product. IOP Conference Series: Earth and Environmental Science.

Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product, Serial 1755-1315.pd.pdf

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Official URL: https://iopscience.iop.org/article/10.1088/1755-13...


Abstract. The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims 28 to determine the effect of consumer skepticism on green purchase intention theoretical to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number 15 of samples was 236 samples. The analysis tool used is regression model. The results of this 2 are reduction of consumer 24 about the intention to buy Perceptions to promote green products. Meanwhile, environmental awareness will increase on tintention value implication is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.

Item Type: Other
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: R.A. DIANA WIDYASTUTI
Date Deposited: 24 Mar 2023 01:30
Last Modified: 24 Mar 2023 01:30
URI: http://repository.lppm.unila.ac.id/id/eprint/49154

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