Satria, Bangsawan and Pandjaitan, Dorothy Rouly H. (2022) Effect of Use Wokee Mobile Banking for Millenial Generation in PT Bank KB Bukopin TBK. International Journal of Current Business and Social Sciences, 8 (4). pp. 17-30. ISSN ISSN: 2312-5985
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Abstract
ABSTRACT: The purpose of this study was to examine the effect of benefits, convenience, security and attitudes on the intention to use Wokee Mobile Banking where research on mobile banking has been carried out by several previous researchers, including: Ulun Akturan & Nuray Tezcan (2012), Chen (2013) and Alalwan Dwivedi and Rana (2016). This research is a modification of that research. The sample in this study was taken from a population that met the criteria, namely customers and employees of PT Bank KB Bukopin Tbk throughout Indonesia who were Wokee mobile banking users. Wokee mobile banking is a digital banking innovation targeting urban and technology-aware people. The application is an evolution in banking with a digitalization process that makes customers no longer need to go to the bank. Keywords: Ease; Benefit; Risk; Attitude; Intention to use wokee mobile banking
| Item Type: | Article |
|---|---|
| Subjects: | A General Works > AC Collections. Series. Collected works |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen |
| Depositing User: | Dr DOROTHY ROULY PANDJAITAN |
| Date Deposited: | 07 Nov 2022 08:07 |
| Last Modified: | 07 Nov 2022 08:07 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/46337 |
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