Septian, Wanda and Hasnawati, Sri and Hendrawaty, Ernie Impact Of Behavioral Factors Among Indonesian Individual Investor Towards Investment Decision During Covid-19 Pandemic. Journal of Economics and Finance, 13. ISSN 2321-5933, p-ISSN: 2321-5925.

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Abstract

The COVID-19 pandemic has caused various economic upheavals around the world, especially in the financial sector. During the pandemic, the stock market in Indonesia showed high volatility mainly due to unpredictable market conditions and unexpected investor behavior. Investors must show their rationality where their financial behavior should not be influenced by behavioral bias factors. Some of the behavioral bias factors that are of concern in this study are the presence of heuristic, prospect, market, and herding biases that affect investment decisions among individual investors in Indonesia during the COVID-19 pandemic. In this study begins with the basis of behavioral finance theory and then the formulation of the hypothesis is tested through the collection of questionnaires which have been obtained 295 respondents. Data were analyzed using a structural equation model (CB-SEM) with the help of LISREL 8.80 software. The results identify that heuristic and market behavioral bias have a positive influence on individual investors' investment decisions, while behavioral bias factors such as prospects and herding negatively influence individual investors' investment decisions during the COVID-19 pandemic in Indonesia

Item Type:	Article
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	DR ERNIE HENDRAWATY
Date Deposited:	24 Oct 2022 03:48
Last Modified:	24 Oct 2022 03:48
URI:	http://repository.lppm.unila.ac.id/id/eprint/45876

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