Aprilia, Hani Damayanti and Efendi, N and Rifai, Ahmad (2020) Human Capital di Era Digital. Jurnal Perspektif Bisnis, 3 (1). pp. 21-32. ISSN 2338-1115
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Abstract
Human capital development program is a long-term investment that can benefit the company in the long term. This study was aimed to determine, describe, and analyze the development of human capital marketers in the digital era in insurance industry (Prudential Indonesia). The data analysis used was an interactive data analysis model developed by Miles & Huberman (2009). The results showed that strategy of human capital development is enabling compentence in the digital age through sustaibable training. The development is done through the identification of human capital components, as the marketers have product knowledge, licenses, experience, appearance, networks/connections, self-quality, independent, and creative. The other components such as motivation, support leaders, organizational atmosphere, and work group effectiveness will also influence the marketers to be able to achieve higher performance in order to compete in the digital era.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis |
| Depositing User: | Hani Damayanti Aprilia |
| Date Deposited: | 20 Sep 2022 04:58 |
| Last Modified: | 20 Sep 2022 04:58 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/45037 |
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