Aldy Sapta, Perdana and Erlina, Rufaidah and Yon, Rizal (2019) Pengaruh Kemudahan Penggunaan Aplikasi, Pengalaman Berbelanja, Kepercayaan Konsumen, Promosi Terhadap Minat Beli. Jurnal Edukasi Ekobis, 7 (1). ISSN 2302-1373


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The purpose of this study was to examine and analyze the impact of the ease of the application usage, shopping experience, consumer trust, and promotion on the buying interest of FKIP Unila students on shopee online buying and selling sites. This research method uses descriptive method verification with ex post facto approaches and surveys. The sample of this study was FKIP Unila students who purchase things at shopee online buying and selling sites with the total number of 93 respondents selected by using nonprobability sampling techniques with a type of purposive sampling. Data collection is done through observation, interviews, documentation, and questionnaires.The hypothesis testing is done by using T test partially and F test simultaneously. The result of the analysis that there is a significant influence of the ease of the use, shopping experience, consumers trust, and promotion simultaneously on the buying interest by 39.1%.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: ERLINA RUF
Date Deposited: 21 Jul 2022 08:24
Last Modified: 21 Jul 2022 08:24

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