Ela, Utami and Erlina, Rufaidah and Albet, Maydiantoro (2019) PENGARUH INSTAGRAM, KELOMPOK TEMAN SEBAYA, LITERASI EKONOMI, DAN LIFE STYLE TERHADAP PERILAKU KONSUMTIF. Ekonomi dan Bisnis, 7 (2). ISSN 2302-1373

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Abstract

This research aims to determine the influence of instagram as the social media, peer group, economic literacy, and lifestyle partially and simultaneously on the consumptive behavior of twelfth grade social students in SMA Negeri 13 Bandar Lampung. The method used in this study is descriptive verification with ex post facto approaches and surveys. The population in this study is 144 students. The sample obtained was 106 students and the sampling technique was probability sampling with simple random sampling. The hypothesis testing is done by using T test partially and F test Simultanously. The result of the analysis shows that there is an influence of social media instagram, peer group, economic literacy, and life style simultaneously on the consumptive behavior of the students with 30.7%.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: ERLINA RUF
Date Deposited: 21 Jul 2022 08:24
Last Modified: 21 Jul 2022 08:24
URI: http://repository.lppm.unila.ac.id/id/eprint/43562

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