Monica, Tiara and Erlina, Rufaidah and Yon, Rizal (2020) Pengaruh Kualitas Pelayanan, Pengalaman Pelanggan, dan Kemudahan Penggunaan Terhadap Kepuasan Pelanggan. Jurnal Edukasi Ekobis, 8 (1). ISSN 2302-1373
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Abstract
The purpose of this study was to determine the effect of service quality, customer experience, and ease of use of J&T delivery services to customer satisfaction in Social Sciences FKIP Unila Force students in 2016. The method is descriptive verification with ex post facto approach and survey using nonprobability sampling technique with purposive sampling. This research consist of 73 respondents. Data collection by questionnaires. Hypothesis testing partially t Test and Simultaneous f Test. The conclusion of the analysis is that there is a positive influence between service quality, customer experience, and perceived ease of use of J&T services to customer satisfaction in students of Social Sciences Faculty of Social Sciences, University of Lampung in 2016. While the influence of simultaneous of customer satisfaction with Fcount = 35.808 with a significance (sig.) of 0,000.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Pertanian (FP) > Prodi Agribisnis |
| Depositing User: | ERLINA RUF |
| Date Deposited: | 21 Jul 2022 08:24 |
| Last Modified: | 21 Jul 2022 08:24 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/43555 |
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