Panggayu, Helga Kupilang and Sayekti, Wuryaningsih Dwi and Adawiyah, Rabiatul (2022) EPUASAN DAN LOYALITAS KONSUMEN BOLU LAPIS LEGIT SELERA RASA BANDAR LAMPUNG. JIIA (Jurnal Ilmu-Ilmu Agribisnis), 10 (1). pp. 149-154. ISSN 2337-7070

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Abstract

Thei study aimsi toi analyze the levels of satisfaction andi loyaltyi ofi consumers toi the purchase of lapis legit sponge cake in Selera Rasa Bandar Lampung. This research was conducted in Lapis Legit Selera Rasa, Bandari Lampungi. The research method used is a survey method. The sampling technique used was accidental samplingi. The numbers respondents was 55 costumers. The analysis method used is the i Customeri Satisfactioni Indexi (CSIi) analysisi andi thei loyaltyi pyramidi. Thei resultsi showedi thati Lapisi Legiti Selera Rasa consumers were satisfied with a high level of satisfaction (CSI = 68,85%). The consumer loyalty pyramid was at the level of liking the brand, meaning that consumers really like the brand of Lapis Legit Selera Rasa and willing to bear the transition costs. Key words: Consumer satisfaction,lapis legit cake, loyalty

Item Type:	Article
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User:	WURYANINGSIH DWI SAYEKTI
Date Deposited:	14 Jun 2022 01:16
Last Modified:	14 Jun 2022 01:16
URI:	http://repository.lppm.unila.ac.id/id/eprint/42416

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