Ida, Budiarty and Zulfa, Emalia and Emi, Maimunah and Nurbetty, Herlina Sitorus (2022) IMPROVING THE COMMUNITY ECONOMY THROUGH THE IMPLEMENTATION OF DIGITAL MARKETING AND BUSINESS FEASIBILITY STUDIES. Devotion: Journal of Community Service, 3 (6). pp. 498-506. ISSN 27976068
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Abstract
This community service project aims to assist and encourage Adijaya Village Seedling Garden in developing digital marketing strategies and conducting business feasibility studies. Adijaya Village Seedling Garden (VSG), Pekalongan, East Lampung, is an example of how digital marketing is not commonly employed, especially in areas and villages. Another issue is that partners lack the necessary skills to write Business Feasibility Study Reports. Partners require the creation of a Firm Feasibility Study Report in order to reduce the danger of loss by determining whether or not a business can be run continually. This service activity's execution technique includes training and guidance in order to lay the groundwork for online marketing in Adijaya village and business feasibility studies. This service activity went off without a hitch, and the participants were enthusiastic in their participation. The training participants should be able to understand and implement marketing strategies as well as conduct business feasibility studies as a result of this activity.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Prodi Magister Ilmu Ekonomi |
| Depositing User: | ZULFA EMALIA |
| Date Deposited: | 26 Apr 2022 08:09 |
| Last Modified: | 26 Apr 2022 08:09 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/41449 |
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