Subagja, Ghia and Damayanti, Damayanti and Mediya Destalia, Damayanti and Damayanti, Damayanti (2021) Development of Corporate Social Initiative (CSI) Model for Micro, Small and Medium Enterprises in Indonesia. In: Conference on Public and Business Administration (AICoBPA 2020), 2020, Malang.

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Abstract

This study aims to explore the social involvement impact of Micro, Small dan Medium Enterprises (MSMEs), consumers and a social community through the Corporate Social Initiative (CSI) program carried out by involving the social behaviour of consumers and community for their business sustainability in the future. This research uses a case study method with a qualitative approach, so the data collection technique is carried out by deep interviews and observations to MSME actors who implement CSI program indirectly. These informants consist of one owner, four managers, four employees and five consumers from one of the MSMEs engaged in the coffee industry. The results of this study show the important of CSI, which is a model and a solution for creating good relationships between MSMEs, consumers and social communities, it has a positive impact on the MSMEs image. The CSI program which done by MSMEs is inviting consumers to be actively involved in every social activity organized by MSMEs which collaborate with a social community. It has an impact on consumers who feel they are part of the MSMEs. MSMEs will have a very good competitive advantage for sustainability of their business.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HT Communities. Classes. Races
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User:	DAMAYANTI
Date Deposited:	28 Jan 2022 07:05
Last Modified:	28 Jan 2022 07:05
URI:	http://repository.lppm.unila.ac.id/id/eprint/38594

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