Pasha, Emeralda Galuh and Wulandari, Jeni and Adistya, Diang (2020) ANALISIS E-TRUST, E-WOM, DAN E-SERVICE QUALITYDALAM KEPUTUSAN PEMBELIAN ONLINE. Jurnal Perspektif Bisnis, 3 (2). pp. 63-75. ISSN 2338-1115
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Abstract
This study aims to determine the effect of e-trust, e-wom and e-service quality on online purchasing decisions for Tokopedia users in Bandar Lampung. This research conducted with an explanatory research approach. The sample of this research is Tokopedia users who have made transactions more than once in appllication, with total 100 respondents using accidental sampling technique. Data analysis was performed by descriptive and multiple linear analysis. The results showed that e-trust, e-wom, and e-service quality partially and simultaneously have a positive and significant effect on online purchasing decisions. The online purchasing decision factor in this study is mostly influenced by e-wom. Need to support improvements in aspects of Tokopedia’s ability to provide trust, ease in sharing their shopping experience in applications, and efficiency in fulfillment costumer needs.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis |
| Depositing User: | Dr. Jeni Wulandari |
| Date Deposited: | 24 Jan 2022 01:16 |
| Last Modified: | 24 Jan 2022 01:16 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/38244 |
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