Ramadhani, Irma and Wulandari, Jeni and Subagja, Ghia (2021) Green Products Image in the Perspective of Young Consumers. Advances in Social Science, Education and Humanities Research (ASSEHR), 606. pp. 259-264. ISSN 2352-5398

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Abstract

Green products are becoming a trend for the business world to be involved in environmental conservation. However, few studies have examined its effect on corporate image, especially among young people in developing countries. This study provides an overview of the relationship between green products and advertising on green brand image in young consumers' perspectives. A quantitative approach uses in this study to 100 samples of young consumers. Theoretical and practical support can contribute to this research in expanding the use and campaign of green products.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HT Communities. Classes. Races
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: Dr. Jeni Wulandari
Date Deposited: 24 Jan 2022 01:16
Last Modified: 24 Jan 2022 01:16
URI: http://repository.lppm.unila.ac.id/id/eprint/38234

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