Audreey, Fifi and Abidin, Zainal and Indriani, Yaktiworo (2021) KINERJA AGROINDUSTRI KLANTING PADA MASA PANDEMI COVID-19 DI DESA GANTIMULYO KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR. Journal of Sustainable Development Research, 1 (1). pp. 27-36. ISSN 28076672

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Abstract

This study aims to analyze (1) procurement system of raw material according (2) production performance, (3) marketing performance and (4) advantages of Klanting agroindustry at pandemic. This research used a survey method which was collected from September to October 2020 in Gantimulyo Village, Pekalongan District, East Lampung Regency which was chosen deliberately because the village is a center for klanting production. The data analysis method used is descriptive and qualitative analysis. The study suggests that the procurement of raw materials before and during the Covid-19 Pandemic has not followed all six components exactly. The production performance of klanting has decreased during the Covid-19 pandemic which can be seen from productivity with a decrease of 11.45% in big Agroindustry, 4.23% Medium Agroindustry, 9.09% Small Agroindustry. The agroindustry marketing performance has implemented the marketing mix component, except the promotion component that has not been implemented optimally, and the Covid-19 pandemic doesn't affect the marketing performance of the three agroindustries. The profit of agroindustry was good, but during the Pandemic, the R/C Ratio in small agroindustry decreased by 0.06%, medium agroindustry was 0.03%, and big agroindustry was 0.06% Keywords: agro-industry, marketing mix, production performance, klanting.

Item Type: Article
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: YAKTIWORO YAKTIWORO INDRIANI
Date Deposited: 17 Jan 2022 01:33
Last Modified: 17 Jan 2022 01:33
URI: http://repository.lppm.unila.ac.id/id/eprint/37923

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