Maharani, Marsya Dinda and Abidin, Zainal and Prasmatiwi, Fembriarti Erry (2021) Consumer Preferences of Packaged Cooking Oil in Bandar Lampung City. Economics Development Analysis Journal, 10 (4). pp. 475-483. ISSN 2252-6560

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Packaged cooking oil is a food product that is needed by every household. In the market, packaged cooking oil products have various brands and packaging forms such as refillable plastic packaging, plastic bottles, and jerrycans. The purpose of this study is to determine the combination of attributes of packaged cooking oil that consumers prefer the most and identification of important attribute for consumers. The research employs survey method involving 100 respondents of packed cooking oil in Bandar Lampung City, Lampung Province. The study reveals that consumers are between 38 and 52 years old with 4-6 family members. Family income are between IDR 8,000,000 and IDR 15,000,000 per month, and the highest education of housewives is high school. The most widely used brand of packaged cooking oil is Bimoli with the 2 liters plastic packaging, with an average household consumption at 3.714 liters per month. Based on conjoint analysis, it is concluded that consumers prefer price combination of IDR 11,000-13,000 per l, 2 liters packaging size, clear, and the bottled packaging. The most important attribute is the clarity of packaged cooking oil with value of 29,693.

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: Dr. Fembriarti Erry Prasmatiwi
Date Deposited: 14 Jan 2022 03:20
Last Modified: 14 Jan 2022 03:20

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