Qurniati, Rommy and Prasetya, Ari Yudha and Herwanti, Susni and Tsani, Machya Kartika (2021) Organisasi dan Keragaan Pasar Durian: Studi Kasus di Desa Sungai Langka, Kecamatan Gedong Tataan, Provinsi Lampung. Jurnal Penelitian Hutan Tanaman, 18 (2). pp. 79-91. ISSN 1829-6327

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Abstract

Durian production is a source of annual income for community living adjacent to the Wan Abdul Rahman Great Forest Park. Since, durian has a high economic value for the community, it is necessary to have an efficient marketing. The objective of this research was to analyse the market performance and organization of the durian market in its marketing system. The study was conducted in Januari until June 2019 on farmers and marketing institutions of durian at Sungai Langka Village, which is located on the boundary of the Wan Abdul Rachman Great Forest Park. Qualitative analysis was carried out to study the market organization and quantitative analysis was used to analyze market performance. The marketing of durian consists of four channels with a market structure that leads to oligopsony market at the farmer level and oligopoly at the marketing institutions (middlemen and retailers). The values of marketing margin, profit margin, ratio profit margin, and market share are not evenly distributed among all marketing institutions involved, therefore the durian marketing system is not efficient. Farmers need to collaborate with various parties to improve their capacity to produce high-quality durians and market them more efficiently.

Item Type:	Article
Subjects:	S Agriculture > SD Forestry
Divisions:	Fakultas Pertanian (FP) > Prodi Kehutanan
Depositing User:	ROMMY QURNIATI .
Date Deposited:	30 Dec 2021 01:21
Last Modified:	30 Dec 2021 01:21
URI:	http://repository.lppm.unila.ac.id/id/eprint/37506

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