Churul Aini, Desy and Natamiharja, Rudi and Sujadmiko, Bayu (2021) EDUKASI PENDAFTARAN MEREK KEPADA PERANGKAT DESA DANPELAKU UMKM MENUJU PEMULIHAN EKONOMI PASCA COVID-19DI DESA SAWOJAJAR KABUPATEN LAMPUNG UTARA. Journal of Technologyand Social for Community Service(JTSCS), 2 (2). pp. 96-101. ISSN P-ISSN: 2723-455XE-ISSN: 2723-2026

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Abstract

96Journal of Technologyand Social for Community Service(JTSCS)Vol. 2, No. 2, September2021, page-page. 96~101P-ISSN: 2723-455XE-ISSN: 2723-2026available online at:https://ejurnal.teknokrat.ac.id/index.php/teknoabdimasEDUKASI PENDAFTARAN MEREK KEPADA PERANGKAT DESA DANPELAKU UMKM MENUJU PEMULIHAN EKONOMI PASCA COVID-19DI DESA SAWOJAJAR KABUPATEN LAMPUNG UTARADesy Churul Aini1, Rudi Natamihardja2, Bayu Sujadmiko31,2,3Universitas LampungEmail : desy.churulaini@fh.unila.ac.id1Received:(2September2021)Accepted: (8September 2021) Published:(15 September 2021)AbstractDuring the current pandemic, we seem to be forced to enter a new atmosphere in the digital sphere. Everything is done through social media and internet networks. The Covid-19 pandemic has changed patterns of behavior and human life in almost all countries, including Indonesia to be able to communicate virtually and almost all activities are supported by mobile phones. The Indonesian government is active in voicing economic activities that can support people's lives. In this case, MSMEs (Micro, Small and Medium Units) are an alternative for people who are going to open a business in a certain field whose main goal is to make a product that is worth selling and is in demand by the general public. MSME products from various products produced by business actors in Sawojajar village are directed to have their own characteristics and advantages by registering their product brands to attract consumers to compete with products packaged by a company. In order to achieve this, it is necessary to know how MSME actors can create a brand that is characteristic and becomes one of the rights legally obtained. So that the way the product is marketed through a market place or sold online will not cause legal polemics that will hinder the business process from developing towards global marketing. In the production process, the people of Sawojajar village still have problems related to trademark registration, permits, and marketing. This has given impetus to the Unilaservice team to hold brand registration education dissemination activities to village officials and MSME actors towards economic recovery after Covid-19 in Sawojajar village, North Lampung regency

Item Type: Article
Subjects: K Law > K Law (General)
Divisions: Fakultas Hukum (FH) > Prodi Ilmu Hukum
Depositing User: Bayu Sujadmiko
Date Deposited: 15 Nov 2021 01:29
Last Modified: 15 Nov 2021 01:29
URI: http://repository.lppm.unila.ac.id/id/eprint/36845

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