Haryono, Dwi and Nugraha, Adia ANALISIS MANAJEMEN RISIKO DAN STRATEGI PEMASARAN AGROINDUSTRI KOPI BUBUK (Studi kasus Agroindustri Kopi Bubuk Cap Gunung Betung). JIIA (Jurnal Ilmu-Ilmu Agribisnis). ISSN 2337-7070

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Abstract

This study aims to analyze the production performance, risk management and marketing strategies agroindustry Gunung Betung coffee powder in Bandar Lampung City. This research use a case study method in Kopi Bubuk Cap Gunung Betung agroindustry. Data collection was conducted on Desember 2019-Januari 2020. This study uses qualitative and quantitative descriptive method. Production performance was analyze using productivity and capacity. Risk agroindustry use ISO 31000 management standard. Strategies marketing use SWOT analyses. Alternative strategies formulated by SWOT matrix. The shows that performance of Kopi Bubuk Cap Gunung Betung Agroindustry in Bandar Lampung city is consider good, process risk, human resource risk, and incidental risks faced are low, the marketing strategies is increase production volume by maintaining and improving product quality, optimizing the use of business locations close to suppliers to increase production volume, utilizing high consumer demand by providing quality products to obtain high profits. Keywords: agroindustry, ground coffee, marketing strategies, production performance, risk management,

Item Type: Article
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: Dr. Ir. Dwi Haryono
Date Deposited: 12 Nov 2021 07:41
Last Modified: 12 Nov 2021 07:41
URI: http://repository.lppm.unila.ac.id/id/eprint/36399

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