Bangun Suharti, Bangun S and Nanang Trenggono, Nanang Trenggono and Andy, Corry and Ibrahim, Besar (2021) Participatory Communication for Empowering Urban Farming Families (Study on Family Business " Prima Flora - Prima Aqiqah " Bandar Lampung City ). In: IICIS 2021 FISIP UNILA, 26-27 Oktober, Bandar Lampung. (Submitted)

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Abstract

Urban farmers who have limited land, can function their land in an integrated manner which is commonly known as integrated urban farming. Urban agriculture with this integrated urban farming system has great potential to be developed and has an impact on empowering farming families and the local community. The Integrated Urban Farming business carried out by the Prima Aqiqoh - Prima Flora family business in the city of Bandar Lampung proves this. The business started with participatory communication involving financiers and urban farming families, so that they succeeded in empowering these families and the local community. This study wanted to find out how the communication model for empowering urban farming families in the Prima Flora – Prima Aqiqoh business in Bandarlampung City. This research was done by conducting in-depth interviews with the family of the owner of the integrated urban farming business (Prima Flora – Prima Aqiqoh / CV Prima Citra Lestari), and workers in the urban farming family business The results of this study indicate that the participatory communication model is very strategic to empower urban farming families. This participatory communication provides opportunities for communicants, in this case urban farming families, to determine the form of empowerment, as well as with whom to partner. Communicants also have communities, business networks that play a role in providing ideas and support in developing their businesses, so that they are successful and can help empower the local community. The local community, are empowered by their involvement as workers in this business. Keywords: communication participatory, empowering, urban farmers

Item Type: Conference or Workshop Item (Speech)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Komunikasi
Depositing User: BANGUN SUH
Date Deposited: 12 Nov 2021 07:41
Last Modified: 12 Nov 2021 07:41
URI: http://repository.lppm.unila.ac.id/id/eprint/36389

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