Wiryaningsih, Ragil Crysanti and Haryono, Dwi and Marlina, Lina (2021) NILAI TAMBAH DAN STRATEGI PENGEMBANGAN PRODUK PADA AGRONDUSTRI KOPI BUBUK CAP GUNUNG DI KABUPATEN WAY KANAN. Jurnal Ilmu-Ilmu Agribisnis, 9 (4). pp. 630-637. ISSN 2337 7070

	Text 5400 - Published Version Download (21kB)
Preview	Text 5400-14708-1-PB.pdf Download (457kB) | Preview

Abstract

This study aims to analyze and calculate the added value of Cap Gunung coffee powder agro-industry, and arrange the development strategy of Cap Gunung coffee powder agro-industry products. The method that used in this research is a case study. Therefore, the analytical method that used is the Hayami Method and Strength, Weakness, Opportunity, Threats (SWOT) Analysis. Based on the calculation of the value-added is Rp13,386/kg with a value-added ratio is 32.81 percent. Furthermore, the results of the SWOT analysis show that the values of internal and external factors are 78.8 and 64.9. This value indicate that the Cap Gunung coffee powder agro-industry in quadrant I, or in the Strength-Opportunity (SO) strategy. The priority strategy that can be implemented is to expand the marketing area, increase production output, and develop businesses by utilizing their strengths. Keywords: added value, development strategy, Hayami method, SWOT analysis

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User:	S.P., M.Si LINA MARLINA
Date Deposited:	12 Nov 2021 00:47
Last Modified:	12 Nov 2021 00:47
URI:	http://repository.lppm.unila.ac.id/id/eprint/36263

Actions (login required)

View Item