Pandjaitan, Dorothy Rouly H. and Ambarwati, Dwi Asri Siti CITRA PERUSAHAAN, PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP KEPUASAN PENGGUNA GOJEK LAMPUNG. In: Stabek 5, 11 NOVEMBER 2021, STUDENT CENTER, FAKULTAS EKONOMI DAN BISNIS, UNILA. (Submitted)

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Abstract

ABSTRACT The purpose of this study was to analyze the influence of corporate image, perceived value, and trust on Gojek Lampung consumer satisfaction. Data was collected by using a questionnaire by asking questions in a structured and systematic manner in writing to 100 respondents. The findings of this study indicate that: (1) the influence of corporate image has a significant effect on consumer satisfaction with a t value of 3.884, (2) value perception has a significant effect on consumer satisfaction with a t value of 2.728, (3) trust has a significant effect on satisfaction consumers with a t value of 4.161, and (4) simultaneously the influence of corporate image, perceived value, and trust have a significant effect on consumer satisfaction with an f value of 34.478. Keywords: The Influence of Company Image, Value Perception, Trust and Customer Satisfaction.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	A General Works > AC Collections. Series. Collected works
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	Dr DOROTHY ROULY PANDJAITAN
Date Deposited:	11 Nov 2021 04:56
Last Modified:	11 Nov 2021 04:56
URI:	http://repository.lppm.unila.ac.id/id/eprint/35996

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