M. Baruzen, Baruzen and Dian, Komarsyah and Prasetya, Nugeraha (2020) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG KONSUMEN PADA TOKO RITEL. Jurnal Perspektif Bisnis Volume 3, Nomor 1, Mei 2020, (33-43), 3 (1). pp. 33-43. ISSN E-ISSN: 2721-1363
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Abstract
The purpose of this study is determining the influence of location, quality of service, product completeness, and price towards consumer repurchase interest. The populations are consumers Surya Gemilang Store with 100 respondents, using questionnaire for collecting data. The technique of this research is purposive sampling. Analyzed by using multiple linear regression. The result shows that partially two independent variables, quality of service (X2) and price (X4) have a significant influence on consumer repurchase interest of Surya Gemilang Store. However, the location (X1) and product completeness (X3) has no significant effect on consumer repurchase interest. Simultaneously, location (X1), quality of service (X2), product completeness (X3), and price (X4) have a significant influence on consumer repurchase intention (Y). Conclusion: The quality of service and price have a significant influence on consumer repurchase interest in Surya Gemilang Store. Keywords: Location, Quality of Service, Product Completeness, Price, Repurchase Interest
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis |
| Depositing User: | DIAN KOMARSYAH DJUARDI |
| Date Deposited: | 11 Nov 2021 04:55 |
| Last Modified: | 11 Nov 2021 04:55 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/35942 |
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