wiryawan, driya and Novrian, Hendi Consumers attitudes and environmental knowledge toward friendly products. The Future Opportunities and Challenges of Business in Digital Era 4.0, 1st Ed. ISSN 9780367853778

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Abstract

This research aims to determine consumers’ attitudes and environmental knowledge toward Philips LED (lamps Light Emitting Diode). The purposive sampling method was used to obtain data from 250 consumers through an online survey and analyzed by using the multiple regression method. The results show that knowledge of the environment has a positive and significant effect on consumer attitudes, which also affects the purchasing intention of Philips LED lamps.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	DRIYA . WIRYAWAN
Date Deposited:	04 Jun 2021 11:47
Last Modified:	04 Jun 2021 11:47
URI:	http://repository.lppm.unila.ac.id/id/eprint/32058

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