Andarrini, Anitha and Lestari, Dyah Aring Hepiana and Nurmayasari, Indah (2020) STRATEGI PENGEMBANGAN KOPERASI UNIT DESA (KUD) MINA TELUK SEMANGKA DI KECAMATAN KOTA AGUNG PUSAT KABUPATEN TANGGAMUS PROVINSI LAMPUNG. JIIA (Jurnal Ilmu-Ilmu Agribisnis), 8 (3). pp. 453-460. ISSN 2337-7070


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This research aims to analyze the internal and external environment, formulate development strategies, and determine the priority strategies of KUD Mina Teluk Semangka. This research uses a case study method. Respondents involved 13 people consisting of administrators and members of cooperatives, experts and regulators. Data analysis methods used are qualitative descriptive analysis, SWOT analysis, and QSPM. The results indicated that internally, cooperatives have the main strength on its business units that are complement each other and suitable to the needs of members, while the main weakness is on the absence of add value of the products Externally, cooperatives face great opportunities on high level of demand on fish and face the main threat on lack of public awareness in working together. The priority strategies that can be used in developing cooperatives are as the following: utilizing and enhancing the ability of members to diversify their products using fishery product processing technology, collaborating with the government and other parties in creating tourism-based business unit, utilizing trained human resources to overcome limitations in keeping up with technological developments, and increasing awareness of the community in cooperation and members in paying mandatory savings. Key words: cooperative, fisheries, SWOT analysis, QSPM

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian (FP) > Prodi Agribisnis
Depositing User: DYAH ARING
Date Deposited: 03 Jun 2021 01:05
Last Modified: 03 Jun 2021 01:05

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