Kagungan, dian and Meutia, Intan Fitri and Yulianeta, Yulianeta and Yulianti, Devi (2020) TOURISM INDUSTRY STRATEGYIN NEW NORMAL ERA. In: ULICOSS 2020, 11-12 November 2020, Swiss Bell Hotel. (Unpublished)
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Abstract
Tourism is one of the most threatened sectors due to the CoronaVirus pandemic. In relation to Covid-19 pandemic, the Lampung Provincial Government needs to address the threatened factors to formulate policy strategy for rebuilding the tourism industry in the new normal era. The location of this research is Lampung Provincial Government, Tanggamus Government and Pesawaran district government. The method used is qualitative descriptive obtained through interviews and FGD, with quantitative data approach. The results of this study indicate the tourism industry development strategy in Pesawaran Regency and Tanggamus Regency consisting of four components namely: attraction, accessibility, amenities, and additional services (ancillary). The long-term objective of this research: to produce a model of tourism industry development policy based on local wisdom through synergistic cooperation between Lampung Provincial, Tanggamus Regency and Pesawaran Regency Government. Officially, the Lampung Government has not issued a strategy policy in the field of tourism affected by covid-19. However, the Tourism and Creative Economy Office of Lampung Province itself should be preparing a scenario to accelerate the recovery of the tourism industry based on SWOT analysis as research suggestions. Amongst the scenarios are local wisdom for local travelers; prepare environmentally, health and security minded; increasing capacity, knowledge and public awareness. Keywords: Tourism, Strategy, SWOT, New Normal
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Negara |
| Depositing User: | DIAN KAGUN |
| Date Deposited: | 28 May 2021 00:59 |
| Last Modified: | 28 May 2021 00:59 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/31038 |
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