Septiyanti, Ratna and Zerlina, Elmyra (2021) Self-enhancement Values and Social-sustainability Decision Making of Micro Fashion Entities during the Covid-19 Pandemic Period. Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia. ISSN 2593-7650


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The Coronavirus Disease (COVID-19) has become a deadly pandemic in the early 2020. It has caused several changes in society. Social-sustainability dilemmas need to be faced by micro fashion entities during the pandemic. Self-enhancement values, which is based upon egoistic personal values have long been associated with ethical decision making. This study examines the relationship between self-enhancement values and social-sustainability decision making of micro-fashion entities located in Indonesia, as they relate to do donations and sell ethical fashion products during the COVID-19 pandemic. The relationship was measured using Spearman correlation analysis. A significant negative relationship between self-enhancement values and social- sustainability decision making during the COVID-19 pandemic was found. The implication of this empirical result may be used as a basis of considerations for the government to make an online donation platform and regulations relating to ethical fashion products for supporting micro-entities as the main contributor in Indonesian economics. Keywords: Coronavirus Disease, COVID-19 pandemic, self-enhancement values, social- sustainability, ethical decision making, donation, micro-enterpreneurship, contingency theory

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Date Deposited: 24 May 2021 01:32
Last Modified: 24 May 2021 01:32

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