Kagungan, dian and Karomani, Karomani and Yulianti, Devi and Meutia, Intan Fitri and Yulianeta, Yulianeta and Zainal, Anna Gustina PROSPECTIVE STUDY OF THE TOURISM INDUSTRY STRATEGY IN THE NEW NORMAL ERA. International Journal of Entrepreneurship. ISSN 1939-4675-25-3-474

Preview

Text Prospective Study of the Tourism Industry Strategy in The New Normal Era.pdf Download (381kB) | Preview

Abstract

Tourism is one of the most threatened sectors due to the Corona Virus pandemic. Concerning the Covid-19 pandemic, the Lampung Provincial Government needs to address the threatening factors to formulate a policy strategy for rebuilding the tourism industry in the new normal era. The location of this research is Lampung Provincial Government, Tanggamus Government, and Pesawaran district government. The method used is qualitative descriptive obtained through interviews and FGD, with a quantitative data approach. This study’s results indicate the tourism industry development strategy in Pesawaran Regency and Tanggamus Regency consisting of four components: attraction, accessibility, amenities, and additional services (ancillary). The long-term objective of this research: to produce a model of tourism industry development policy based on local wisdom through synergistic cooperation between Lampung Provincial, Tanggamus Regency, and Pesawaran Regency Government. The Lampung government has not issued strategic policy in the tourism sector affected by Covid-19. However, the Department of Tourism and Economic Creative Lampung Province must prepare a scenario to accelerate their cover of the tourism industry based on a SWOT analysis as research advice. The scenarios include local tourists’ local wisdom; prepare environmentally, health, and safety insight; increase capacity, knowledge, and public awareness. The Lampung government this not issued a strategic policy in the tourism sector affected by Covid-19

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Negara
Depositing User:	DEVI YULIA
Date Deposited:	10 May 2021 01:23
Last Modified:	10 May 2021 01:23
URI:	http://repository.lppm.unila.ac.id/id/eprint/30067

Actions (login required)

View Item