Aida Sari, Aida Sari and Ambarwati, Dwi Asri Siti and Ramelan, Mudji Rachmat (2020) The Mediation Relationship of Customer Satisfaction Between Service Quality and Repurchase Intention on E-Commerce in Indonesia. Jurnal Manajemen dan Pemasaran Jasa, 13 (1). pp. 137-150. ISSN 2442 - 9732

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The Research aims to determine the relationship between services qualities and repurchase intention with customer satisfaction as mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and self administration types of questions. The respondent independently filled the given questionnaires with the likert scale and structural equation model (SEM) was use for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: DWI ASRI siti ambarwati
Date Deposited: 05 Nov 2020 01:11
Last Modified: 05 Nov 2020 01:11

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