MS, MAHRINASARI (2019) Building Corporate Image through Corporate Social Responsibility: Mediated by Stakeholder’s Attitude. In: Monograph Book. McGraw Hill Education (India), Private Limited, INDIA, pp. 347-364. ISBN ISBN (13): 978-93-5316-106-4 ; SBN (10): 93-5316-1016-1

Preview

Text Building Corporate LEMBAR REVIEW REVISI REVIEWER.pdf Download (973kB) | Preview

Abstract

Abstract. This study investigates whether Corporate Social Responsibility (CSR) can build corporate image, mediated by the stakeholders’ attitude toward CSR. Despite the ongoing debate on the implementation of CSR, some of the companies utilize CSR as a strategic business because they believe that it can increase the company’s success, especially in building a positive attitude and corporate image. Data of 173 receivers of CSR activities by four state-owned enterprises (PT Bank Mandiri [Persero] Tbk, PT Telekom Indonesia [Persero] Tbk, PT Perkebunan Nusantara VII [Persero], and PT Tambang Batubara Bukit Asam [Perero] Tbk) were collected through using a simple probability sampling technique and analyzed by implementing a multiple regression analysis to prove the hypothesis. The results demonstrate that the effect of CSR on stakeholders’ attitude toward CSR is statistically significant and positive. The economic responsibility dimension of CSR has a positive effect, but a statistically insignificant effect on corporate image, either directly without the attitude variable or indirectly mediated by the attitude variable. The coefficient value of determination (R2), however, has a higher score when CSR dimensions affect corporate image, mediated by the attitude variable. The causative factors of the attitude variable intervening the effect of economic responsibility on corporate image that are not statistically significant are product, service quality, price, and respondents’ characteristics (income and education). Keywords: Corporate Social Responsibility, Corporate Image, and Attitude

Item Type:	Book Section
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	Mahrinasari MS
Date Deposited:	19 Jun 2020 08:01
Last Modified:	19 Jun 2020 08:01
URI:	http://repository.lppm.unila.ac.id/id/eprint/22684

Actions (login required)

View Item