Arviana, Nerissa and Shofa, Faila (2016) Store Atmosphere Dimensions Effect on Consumer Repurchase Intention (Study in Chandra Super Store Tanjung Karang). In: International Conference 1st SHIELD 2016, November 2-3, 2016, Bandar Lampung.
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Other (Store Atmosphere became one of the important factors for consumers when shopping for convenience. To create a comfortable atmosphere of the store it will needed some dimensions, such as cleanliness, music, scent, temperature, lighting, color and display o)
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Abstract
Store Atmosphere became one of the important factors for consumers when shopping for convenience. To create a comfortable atmosphere of the store it will needed some dimensions, such as cleanliness, music, scent, temperature, lighting, color and display or layout. Problems in this research is whether the dimensions of cleanliness, music, scent, temperature, lighting, color and display or layout has an influence on the consumer repurchase intention. This research used descriptive verification research design and used purposive sampling. The method of analysis used multiple linear regression. The results of this research shows that the contribution of variable dimensions of store atmosphere have a role in influencing variable consumer repurchase intention was 53%, the rest is influenced by other variables. T test results found that the variable dimensions of the store atmosphere, namely cleanliness, music, scent, temperature, lighting, color and display or layout affect consumer repurchase intention. The advice given by this research Chandra Super Store Tanjung Karang should improve scent dimension. They should put an automatic parfume periodically with a scent that could make the consumers relax when shopping, at some point in the store so that the scent in Chandra Super Store is fragrant and scented and can make consumer repurchase intention increasing in Chandra Super Store. Keywords: Store Atmosphere dimension, Consumer Repurchase Intention.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | A General Works > AC Collections. Series. Collected works |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen |
| Depositing User: | FAILA SHOF |
| Date Deposited: | 02 Jun 2017 07:41 |
| Last Modified: | 02 Jun 2017 07:41 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/2186 |
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