Aida Sari, Aida Sari and Dwi asri siti, ambarwati and Mudji, Ramelan (2020) The mediation relationship of customer satisfaction between service quality and repurchase intention on e-commerce in Indonesia. Jurnal Manajemen dan Pemasaran Jasa, 13 (1). pp. 137-150. ISSN 2442 - 9732

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This research aims to determine the relationship between service qualities and repurchase intention with customer satisfaction as the mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and selfadministered types of questions. The respondents independently filled the given questionnaires with the Likert scale and Structural Equation Model (SEM) was used for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia. Keywords: customer satisfaction; e-commerce; repurchase intention; website service quality

Item Type: Article
Subjects: H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: Mudji Rachmat Ramelan
Date Deposited: 26 May 2020 01:55
Last Modified: 26 May 2020 01:55

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