Zainal, Anna Gustina (2017) Strategi Komunikasi Oleh Brand Presenter Dalam Memasarkan Produk Kepada Konsumen (The Communications Strategy by Brand Presenter in Marketing Products to Consumers). MetaCommunication; Journal Of Communication Studies, 2 (1). pp. 66-74. ISSN 2356-4490

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Abstract

The purpose of this study was to describe the communication strategy undertaken by Brand Presenter at PT. Hanjaya Mandala Sampoerna in marketing the product in the region of Bandar Lampung. Discussion of the communication strategy under discussion, discussed using AIDDA theory. The amount of competition in the tobacco industry makes every cigarette company makes its own communication strategy to attract consumers. Creating a communication strategy is to make a careful calculation of the circumstances and conditions that will be pursued and confronted in order to achieve an objective, or in other words that the use of a communication strategy means using some way of communicating a conscious effort to create change in the audience easily and quickly. The method used in this research is descriptive method with qualitative approach. The results of this study indicate that the communication strategies used by brand presenter using the appropriate role play AIDDA theory. The conclusion of this study is to promote products using a brand presenter theories have AIDDA so that products can be sold in accordance with the desired target company.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Komunikasi
Depositing User: Dr ANNA GUSTINA/AGZ ZAINAL
Date Deposited: 19 May 2020 02:24
Last Modified: 19 May 2020 02:24
URI: http://repository.lppm.unila.ac.id/id/eprint/20042

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