Zainal, Anna Gustina (2019) Community Development Communication Model And Improving The Role Of Agropolitan Institutions. International Journal of scientific and technology research, 8 (12). 2028 -2034. ISSN 2277-8616
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Abstract
The objective of research this study is to determine a model for the communication of community empowerment in improving the role of agropolitan institutions. The research follows the qualitative method, involving responses from 56 farmers and considering seven variable communication processes in the development of institutions‘ role in Tanggamus, Lampung Province, Indonesia. The results showed that the role in the agropolitan area cannot be implemented because of community characteristics, and communication processes have not been effective as measured by farmers‘ perception, attitudes and actions where these aspects influence the attitudes and actions of farmers in the area. Beside that the results also found the characteristics of farmer respondents consisted of age, education, group membership status, land, land status, farming experience, family size and income, and the communication process is dominated by institutions, because of the communication process in farmers group used a linear communication approach, which all members tend to passively wait for information from the relevant agencies. Hence, the dominant method of communication is lecture, where frequency of communication is low. So that the effectiveness of the communication and implementation of the program cannot be reached.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) S Agriculture > S Agriculture (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Komunikasi |
| Depositing User: | Dr ANNA GUSTINA/AGZ ZAINAL |
| Date Deposited: | 15 May 2020 01:58 |
| Last Modified: | 15 May 2020 01:58 |
| URI: | http://repository.lppm.unila.ac.id/id/eprint/19642 |
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