Muslimin, Muslimin (2012) Low Cost ataukah Differensiasi? (Studi Empiris Implementasi Strategi Pada Industri Adhesive dan Sealant di Bursa Efek Indonesia). Jurnal Orasi Bisnis, VIII (VIII). ISSN 2085-1375

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Abstract

This research aims to test whether low cost and differentiation strategies were implemented partially or simultaneously by firms in adhesive and sealant industry which listed on Indonesia Stock Exchange. This research also tested whether the firm size is one of the factors which contributed to its performance. The results show that bot low cost and differentiation strategies were more effective to implement simultaneously rather than focusing on one strategy.

Item Type: Article
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: MUSLIMIN
Date Deposited: 30 Mar 2020 01:38
Last Modified: 30 Mar 2020 01:38
URI: http://repository.lppm.unila.ac.id/id/eprint/18896

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