nurhaida, Ida (2007) Plagiarism Checker X Originality Report of Merancang Media Hiburan BukuCergam Menjadi Media Belajar untuk Alat Bantu Komunikasi IdaNurhaida, SugengP.Hariyanto,AkmalJunaidi,dan Pairul Syah 4%. Fakultas Ilmu Komunikasi Unisba Bandung, Bandung.

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Abstract

ABSTRACTForthesakeofreinforcingthelocalknowledge(thatseemstobeabandoned bylocalcommunityofWestLampungthemselves)andtomakecorrectionsagainst agroforestrymalpracticesaswellasofaccommodatingtothepoorperformanceof extensionprogramsonrechargeareaofWestLampung(includingofmedialackingof extension),wehavedevelopedtheentertainmentmediaofpictorialstorybooksof coffeeagroforestry. Themediaweredesignedespeciallyforthelowliteratecommunity(Nurhaidaetal.,2004) toaffirmthetaoofknowledgeofthefourtribesdwellintherechargearea:Lampungese, Semendonese,SundaneseandSundaneseofvillagesofWayMengaku,Sukananti, SidomakmurandGunungTerangrespectively(seeNurhaidaetal.,(2005). Therearefourlanguageseditioninaccordancewiththelocallymothertonguesofthe fourtribesplusIndonesiantoaccommodatetheothertribesexistinWestLampung. DeskactivitieswereconductedattheLaboratoryofMultimedia,Departmentof CommunicationScience,TheUniversityofLampungIndonesia.Mediapretestingwere conductedtwiceinAugust-September2005tomeasurethevariablesofattraction,self involvement,acceptabilityandcomprehensionofthemediainaccordancewith Bertrand’ssuggestion(1978).Betweenthetwoandthesecondofthemediapretesting, therehadbeenconductedthemediaimprovements. Theresearchshowedthattheentertainmentmediahavebeenuseduptobealearning mediafortheproposeofextensionprogramintherechargeareasuccessfully.Thisclaim issupportedbythehigheffectivenessofthefiveeditions:(Lampungese,Semendonese, Javanese,SundaneseandIndonesianof85,89,88,89,and86%repectively)that brookthroughaggaintstheseverelyheaviedbarrieroflowlitteracy:27,44,39,77,dan 88wordspersecondrespectively. Itisstronglyrecommendedthat:(1)reproducethemediaanddisseminateinto communitydwellontherechargeofWestLampungtoreinforcethetaoofknowledge, and(2)conductthesimilarresearchonotherrechargeareas.Katakunci:bukucerita bergambar,mediapembelajaran

Item Type: Other
Subjects: H Social Sciences > H Social Sciences (General)
S Agriculture > SD Forestry
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Komunikasi
Depositing User: Dra. IDA NURHAIDA, M.Si
Date Deposited: 30 Mar 2020 02:00
Last Modified: 30 Mar 2020 02:00
URI: http://repository.lppm.unila.ac.id/id/eprint/18862

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