Ahadiat, Ayi (2008) MODEL DINAMIK STRATEGIC FIT DALAM PERSPEKTIF KONTIJENSI KAITANNYA DENGAN STRATEGIK CONTROL: SUATU ULASAN TEORITIS. Jurnal Bisnis dan Manajemen, 4 (3). pp. 315-338. ISSN 1411-9366

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Abstract

Alignment and co-alignment are aimed to achieve the position of strategic fit by matching the internal potential or organizational resources with external business opportunities. This field of study is frequently done the testing of propositions regarding the effort in making sure strategic implementation successfully. However when the alignment is related to strategic control, model of dinamyc strategic fit can be better in achieving the performance, as it is explained by following propositions:1) firm strategies contribute better result when it can anticipate the changing environment, such as consumer preferences, government policy, competitor movement, technological change and other shift, this alignment is called beneficial strategic change (dynamic fit); 2) firm strategies that cannot anticipate the environmental change, called insufficient strategic change misfit, cannot contribute good performance; 3) the existing chosen strategies, that fit with the changing environment, called beneficial inertia dynamic fit, can contribute the performance; and finally, 4) firms, with existing chosen strategies that fit with the changing environment, to some extent has introduced a strategic change that actually does not fit with the environment, lead to poor performance. The alignment is called excessive change dynamic misfit, because cannot contribute any good the performance. Keywords: strategic, environmental, performance

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User: Dr. AYI AHADIAT, SE., MBA
Date Deposited: 10 Mar 2020 08:35
Last Modified: 10 Mar 2020 08:35
URI: http://repository.lppm.unila.ac.id/id/eprint/18514

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