nurhaida, Ida and Harianto, Sugeng P. and Bakri, Samsul and Junaidi, Akmal and Syah, Pairul (2008) Upaya Menanamkan Ideologi Lingkungan pada Masyarakat di Wilayah Resapan Melalui Diseminasi Kultur Teknis Wanatani Kopi Menggunakan Media Hiburan Buku Cergam. Masyarakat Kebudayaan dan Politi, 21 (1). pp. 25-35. ISSN 0216-2407


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An endeavor on implanting the environmental ideologies was an urgent program for communities on recharged areas, such as West Lampung. For those proposes, four villages of West Lampung (Southern tips of Sumatera, Indonesia) were employed as the representation of the four tribes dominantly occupying in the area. The villages were Way Mengaku (Lampungese), Sukananti (Semendonese), Sidomakmur (Javanese) and, Gunung Terang (Sundanese). The main material employed in the research was entertainment medium of pictorial story book, titled Melestarikan Wilayah Resapan dengan Menerapkan Wanatani Kopi. In June 2006 the medium was disseminated. There were five channels applied (S1 to S5) in each village to diffuse the messages of the environmental ideologies contended in the medium. The medium was distributed as the following, S1 were given to farmers, S2 to the formal leaders, S3 to the informal leaders, S4 to the schools and mosques, and S5 randomly to the community of each village. The development of farmer’s comprehension to the messages being conveyed were measured by using χ2 statistic test for �����,ateachquarter,and �����,ateachquarter,and ���, at each quarter, and each semester. Duncan Multiple Range Test for �����wasusedtocomparethedifferencesofthefiveofchannels. �����wasusedtocomparethedifferencesofthefiveofchannels. ��� was used to compare the differences of the five of channels. It was concluded that, firstly in relation to the environmental ideologies comprehension, (a) quarterly, there were no significant differences for the Lampungese for 2 times series; significantly different for the first term and not significantly for the second term for Semendonese; and significantly different for two terms, both for the Javanese and the Sundanese, (b) tested in every semester, the development of their comprehension were significantly different in the four tribes. Secondly, the most effective way in conveying the diffusion was S5. The S1, S3, S2, and S4 were not significantly different from each other. Based on the research there were 3 recommendations proposed: (a) It is needed to conduct a research to detect the sustainability of the development of the comprehension upon the environmental ideology in relation to the adoption and gender role, (b) It is also recommend to conduct similar research on rubber or cocoa agro forestry, (c) It is strongly recommended that Board of Watershed Management (BP DAS) of the Directorate General of Land Rehabilitation and Social Forestry will adapt and apply the medium for extension program on the 22 Indonesian critical watershed. Key words: environmental ideology, recharge area, agro-forestry, pictorial story book, information

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
S Agriculture > SD Forestry
Depositing User: Dra. IDA NURHAIDA, M.Si
Date Deposited: 10 Mar 2020 01:40
Last Modified: 10 Mar 2020 01:40

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