nurhaida, Ida (2011) Kontribusi Seni Peran Fotografi pada Kampanye Anti-rokok melalui Perancangan Media Hiburan Fotonovela. Jurnal Seni dan Budaya Panggung, 21 (2). pp. 110-123. ISSN 0854-3429

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Abstract

In this research we used up the artworking of photographic acting for enhancing the effectiveness of antismoking campaign media, namely fotonovela. The research began on April to June 2009 in five towns of Lampung Province with cultural background of Lampungese, Javanese, Sundanese, Balinese and the melting pot. This background accompanied by the media literacy of the yunior hihgn school of the five towns were employed as the story setting to design fear arrousing fotonovelas of Health Risk (HR) versus Socially Cosmetic (SC) packages. The photograph of carcinogenic disease or else badly physical performances caused by smoking habit were treated as the focal points in those media. We then conducted media pretesting twice, followed by the media improvement. The conclusion: both fotonovelas were reliable in conveying messages about health and social cosmetic risks for those whom low in media literacy as proved by their effectiveness of 90% (Sd—1.5%) and 88% (Sd=1.8%) for HR and SC respectively. Keywords: Fotonovela, cosmetic social, design of visual commnunication

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
N Fine Arts > N Visual arts (General) For photography, see TR
Depositing User: Dra. IDA NURHAIDA, M.Si
Date Deposited: 10 Mar 2020 01:40
Last Modified: 10 Mar 2020 01:40
URI: http://repository.lppm.unila.ac.id/id/eprint/18419

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