Sirat, Muhiddin and Awaluddin, Imam and Farizki, Shandi (2019) Kebijaksanaan (Conduct) Dan Pengaruhnya Terhadap Kinerja (Performance) Perusahaan Pada Industri Fotografi Di Kota Bandar Lampung. Jurnal Ekonomi Pembangunan, 8 (3). pp. 243-266. ISSN 2302-9595

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1.-Kebijaksanaan-Conduct-Dan-Pengaruhnya-Terhadap-Kinerja-Performance-Perusahaan-Pada-Industri-Fotografi-Di-Kota-Bandar-Lampung.doc - Published Version

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This study aims to analyze the market structure and application of company policies in the photography industry in Bandar Lampung City and their effects on business performance. The analysis tool uses Herfindal index and market share to measure market structure, correlation analysis to measure the relationship between market structure with the achievement of the target of implementing company policy (conduct), and multiple linear regression analysis to measure the effect of the target achievement of the implementation of company policy on performance business. The results showed that: (1). The structure of the photography industry market in Bandar Lampung City is included in the monopolistic competition market with the magnitude of Herfindhal Index = 0.06103 approaching 0; (2). The market structure has a low correlation with the achievement of the target of applying price policy Rxy<0.5), and (3). Achievement targets for the implementation of company policies ((pricing policies, product policies, marketing and promotion policies, service policies for consumers) have a significant positive effect on business performance.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Prodi Ekonomi Pembangunan
Depositing User: IMAM IA AWALUDDIN
Date Deposited: 18 Nov 2019 05:12
Last Modified: 18 Nov 2019 05:12

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