Hijriani, Astria and Yusuf, Maulid Wahid and Ardiansyah, Ardiansyah and Tristiyanto, Tristiyanto and Refiasari, Dinora (2019) Strategy and Development of the ePakan Business Model as a Marketplace for Livestock Feed and Livestock Products. In: The 2nd International Conference on Vocational Innovation and Applied Sciences 2019, 5 November 2019, Surabaya. (In Press)

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Abstract

The ePakan Marketplace brings together farmers, feed producers, farmers, or public society to do online buying and selling media for animal feed and livestock products. The ePakan marketplace opportunity can be broaden by business analysis. The purpose of this research is to implement business development strategies and to describe the way companies position themselves in the market through competitive strategies. To determine new features that are needed for the ePakan, Business analysis will be used to determine new features marketplace to be better than the previous version. data collection methods through literature studies interviews, industry analysis using Porter's five strength analysis are the methods in our preliminary research. In this research we implement analysis of business strategy development using Porter's competitive strategies and system design using OOAD (Object-Oriented Analysis and Design). Competitive strategies are carried out through cost leadership, differentiation, innovation and growth. The results obtained from the writing of this research are business models that have been validated according to user needs and the design of the ePakan marketplace system.

Item Type: Conference or Workshop Item (Paper)
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Fakultas Matematika dan Ilmu Pengetahuan Alam (FMIPA) > Prodi Ilmu Komputer
Depositing User: Astria Hijriani
Date Deposited: 08 Nov 2019 10:26
Last Modified: 08 Nov 2019 10:26
URI: http://repository.lppm.unila.ac.id/id/eprint/15613

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