wiryawan, driya and Novrian, Hendi and Ambarwati, Dwi Asri and Shofa, Faila (2019) Knowledge of Environment and Attitudes of Consumers toward Friendly Products. Knowledge of Environment and Attitudes of Consumers toward Friendly Products.

Text terbaru - Environmental Knowledge and Consumer Attitudes toward Friendly Products.doc Download (138kB)

Abstract

The research purpose was to determine the mediating role of consumer attitudes in the determination of knowledge of environment and on the intention of purchase toward friendly products of Philips LED (lamps Light Emitting Diode). The size of the sample taken is 250 consumers, with the methods of purposive sampling. Data collection was carried out by survey online, analyzed by multiple regression. The results show that knowledge of environment has a positively significant effect on consumer attitudes, also the consumer attitudes have a positively significant effect on purchasing intention into friendly products of LED lamps. Consumer attitudes significantly mediate the effect on knowledge of environment on intention of purchase toward Friendly Product of Philips LED lamps.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Prodi Manajemen
Depositing User:	DRIYA . WIRYAWAN
Date Deposited:	05 Nov 2019 10:49
Last Modified:	05 Nov 2019 10:49
URI:	http://repository.lppm.unila.ac.id/id/eprint/15372

Actions (login required)

View Item