Sugiono, Arif and Mulya Sari, Prima (2004) Analisis Brand Equity Siaran Berita Stasiun TV Swasta Indonesia. Mediator, 5 (2). pp. 281-295. ISSN 14115883

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Abstract

Penelitian ini ingin mengetahui keadaan merek siaran berita TV Swasta berdasarkan dimensi ekuitas merek (loyalitas, kesadaran, persepsi kualitas dan asosiasi)

Item Type: Article
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Prodi Administrasi Bisnis
Depositing User: Dr Arif Sugiono
Date Deposited: 09 Sep 2019 04:08
Last Modified: 09 Sep 2019 04:08
URI: http://repository.lppm.unila.ac.id/id/eprint/14058

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